Being someone people want to build with is key.

I bring stakeholders in early enough to push back on the work, not just present it after the fact. The best insight isn't the one that confirms what Product already assumed — it's the one that makes them say "wait, really?"

Industry, revenue band, geo — that's how everyone else slices the market, which is exactly why it tells you so little. I build toward where the buyer is headed, not where the last campaign happened to look.

Every deadline means what it says, every document has one home, and every finding traces back to a source I can point to. If a rep needs something for a meeting I can't be in, that's not a "problem" — it's a normal Tuesday. If it's my product line they're walking into, they're already armed with the latest information, no ping required.